Bikes for all the family at unbelievable prices!

Saracen bikes

British born brand established in 1987 and re-launched in 2009 by Madison, the UK's number 1 independent bike distributor. Developed with Saracen Cycle Teams, these bikes are designed for riders by riders! Known for their rideability, technical excellence, fabulous design and high quality.

Their range caters for the whole family so no matter if you want to buy a quality bike for your child or tackle a technical descent yourself, you can find what you need. Modern masters of their craft!

Bumper bikes

A specialist range of children's bikes by Moore Large, a Derby-based family business established in 1974 who are now one of the UK’s largest distributors.

Renowned for being fun, safe and strong, exceeding British and European Safety Standards. Aesthetically pleasing and competitively priced.

Claud Butler bikes

A Lincolnshire based flagship brand with over 133 years of heritage which can be traced back to four of the oldest established cycle manufacturers in Britain: F Hopper & Co, Elswick Cycles, Coventry Eagle Cycles and the Wearwell Cycle Company.

Famous for their quality craftsmanship, innovation and reliability. Offering a comprehensive range from children’s fun bikes to lightweight thoroughbred racers and everything in between.

Concept bikes

A varied collection of children's bikes manufactured by Avocet Sports, a Manchester based company established in 2005.

Designed in-house and available in an extensive variety of designs, sizes and colours at very affordable prices. Varied, fun and affordable

Coyote bikes

A premium range of mountain bikes offering high specification at affordable prices from Avocet Sports, Manchester.

Unbeatable value including the latest 29ers!

Cuda bikes

Lightweight, stylish and innovatively designed with lightweight aluminium alloy frames across the kids range. Made by Moore Large, Derby.

All geared models are built with Shimano derailleurs and shifters. The BMX range are designed with thin steel tubing for optimal strength and weight.

Dawes bikes

A unique blend of British heritage and performance and still operating from the Birmingham area where they first started in 1906. Dawes made bicycles for the armed services during the First World War and are famous for their tourers, especially the Galaxy.

Dawes offer a comprehensive range which includes lightweight children's bikes. Key competencies include their extra attention to detail ensuring a good balance of comfort, durability, safety and performance.

Diamondback bikes

Established in California in 1978 as a radical BMX brand and now modern masters of the complete biking scene! They offer a comprehensive range from freestyle BMX's to racers.

Diamondback aim for bike perfection and innovation. Each adult model is designed, tested and ridden in conjunction with Team Diamondback riders.

Genesis bikes

Genesis is operated by UK distributor Madison, who also own the Ridgeback and Saracen brands. Genesis have a classic design approach, mostly using legendary Reynolds steel tubing with clean and simple aesthetics.

Thought out, practical, good looking bikes that are built to last using quality materials.

Haro bikes

Founded in California in 1978 by the legendary Bob "Father of Freestyle" Haro and today recognized as one of the top BMX and freestyle brands.

Haro is associated with premium performance, superb components and legendary build quality!

Land Rover bikes

Originally famous for their 4x4s and now for their range of mountain, urban, kids and folding bikes. Designed in the UK by Land Rover vehicle designers, in conjunction with established Tamworth based bicycle specialists 2x2. Manufactured using independently, fully accredited factories so that each bike reaches the highest standards of finish and quality expected from a Land Rover.

Lightweight, well-equipped and tremendous value; using leading brand components from Shimano, Sram and Suntour with ultra-strong aerospace 7-series alloy frames as standard. Perfect choice for high quality mid-range cycles. The adventure continues...on 2 wheels!

Raleigh bikes

Born in 1887 and still going strong as the most famous name in British cycling. Who can forget school classics like the Raleigh Chopper, Grifter, Tomahawk, and Burner? The UK's favourite bike brand, based in Nottingham and offering a comprehensive range to cater for every rider from pre-school to track.

Reliable and trustworthy biking from a name we all know!

Ridgeback bikes

Since 1983 Ridgeback has been building bikes for UK riders, beginning with the UK’s first mountain bike and later the flat bar road bike. Award winning designs, a reputation for innovation and quality and a diverse selection of models including high performance flat bar and touring bikes to comfortable commuters and children’s bikes

Ridgeback leads the way.

Rooster BMX bikes

A modern range of BMX bikes in a wide variety of design combinations including Skyway Mag wheels!

Unique and robust with the latest eye-catching designs.

Viking bikes

First established in Wolverhampton in 1908, the Viking brand has a history rich in the tradition of top quality bikes throughout the century. Quality, style and durability have always been the hallmarks of Viking Cycles.

Today's Vikings embody those core qualities and look to widen the range to suit the ever increasing demands of changing lifestyles.

The range now includes heritage, road, touring, fixed wheel, urban sport, town & country, tandems, cruisers, folding and electric bikes.

Each model now utilizes the technical developments of today's manufacturing processes to produce the best bikes so far from this company.