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Bikes for all the family at unbelievable prices!

Saracen bikes

British born brand established in 1987 and re-launched in 2009 by Madison, the UK's number 1 independent bike distributor. Developed with Saracen Cycle Teams, these bikes are designed for riders by riders! Known for their rideability, technical excellence, fabulous design and high quality.

Their range caters for the whole family so no matter if you want to buy a quality bike for your child or tackle a technical descent yourself, you can find what you need. Modern masters of their craft!


Barracuda bikes

Good looking, practical and affordable range with Shimano gears and lightweight aluminium alloy frames from Moore Large, one of the UK's leading distributors. A good value entry level range.


Bumper bikes

A specialist range of children's bikes by Moore Large, a Derby-based family business established in 1974 who are now one of the UK’s largest distributors.

Renowned for being fun, safe and strong, exceeding British and European Safety Standards. Aesthetically pleasing and competitively priced.


CBR bikes

A newly branded range from Claud Butler combining their quality craftsmanship with affordability across the range.

Well equipped, affordable and fun with Shimano set up on all geared models.


Claud Butler bikes

A Lincolnshire based flagship brand with over 133 years of heritage which can be traced back to four of the oldest established cycle manufacturers in Britain: F Hopper & Co, Elswick Cycles, Coventry Eagle Cycles and the Wearwell Cycle Company.

Famous for their quality craftsmanship, innovation and reliability. Offering a comprehensive range from children’s fun bikes to lightweight thoroughbred racers and everything in between.


Concept bikes

A varied collection of children's bikes manufactured by Avocet Sports, a Manchester based company established in 2005.

Designed in-house and available in an extensive variety of designs, sizes and colours at very affordable prices. Varied, fun and affordable


Coyote bikes

A premium range of mountain bikes offering high specification at affordable prices from Avocet Sports, Manchester.

Unbeatable value including the latest 29ers!


Create bikes

Create bikes was launched in London in 2009 by two friends, one in the fashion industry and the other in the bicycle business. Their vision was to create something out of the ordinary, not run of the mill, unique, cool, trendy, fashionable and affordable.

In 2010 they launched a stunning range of fixie bikes with vibrant colours and edgy designs with good componentry and high build quality.


Cuda bikes

Lightweight, stylish and innovatively designed with lightweight aluminium alloy frames across the kids range. Made by Moore Large, Derby.

All geared models are built with Shimano derailleurs and shifters. The BMX range are designed with thin steel tubing for optimal strength and weight.


Dahon bikes

The leaders in folding bike technology, based in Los Angeles, California USA. Formed in 1982 by two brothers with a vision for green transportation for everyone. Over 220 patents have delivered the mechanical basis for 98% of today’s folding bicycles!

Superior parts and component technology sourced from the world’s best manufacturers go into every model. The best ride you can hide!


Dawes bikes

A unique blend of British heritage and performance and still operating from the Birmingham area where they first started in 1906. Dawes made bicycles for the armed services during the First World War and are famous for their tourers, especially the Galaxy.

Dawes offer a comprehensive range which includes lightweight children's bikes. Key competencies include their extra attention to detail ensuring a good balance of comfort, durability, safety and performance.


Diamondback bikes

Established in California in 1978 as a radical BMX brand and now modern masters of the complete biking scene! They offer a comprehensive range from freestyle BMX's to racers.

Diamondback aim for bike perfection and innovation. Each adult model is designed, tested and ridden in conjunction with Team Diamondback riders.


Dirty bikes

A niche range designed and manufactured by Dawes offering specialised geometry, unique design and high specification components.

Perfect for those who want a known brand but with a bit of individuality thrown in!


Eastern BMX bikes

An intermediate to pro level BMX brand established in 1996 and distributed in the UK by Split Second Imports based in Cheddar, Somerset.

Eastern produce some of the best BMX bikes, widely recognised for their ergonomic success and rideability.


Electra bikes

California based company founded in 1993 and acquired by Trek in 2014. Offering a niche range of stylish, comfortable cruisers for men, women and children with looks so good they are often used in magazine cover shoots and fashion spreads. Electra combines fun, fashion and extreme comfort with light materials, modern components and patented flat-foot technology. Choose from single speed, derailleur or maintenance free internal hub gears for shifting even whilst stationary.

Electra doesn’t cater for sports enthusiasts, no mountain bikes, no race bikes and that’s the point. These are bikes for everyone else. An Electra rider sits back comfortably, looks good, pedals leisurely and has fun doing it!


Falcon bikes

Falcon was restructured in 2013 and merged into Claud Butler. The same heritage applies.

Excitement, good looks and built-in reliability from a brand with over 133 years of combined experience.


Freespirit bikes

Affordable range from Moore Large all equipped with reliable Shimano components. Made to high standards at the lowest cost.

Entry level range built to a high standard.


Genesis bikes

Genesis is operated by UK distributor Madison, who also own the Ridgeback and Saracen brands. Genesis have a classic design approach, mostly using legendary Reynolds steel tubing with clean and simple aesthetics.

Thought out, practical, good looking bikes that are built to last using quality materials.


Haro bikes

Founded in California in 1978 by the legendary Bob "Father of Freestyle" Haro and today recognized as one of the top BMX and freestyle brands.

Haro is associated with premium performance, superb components and legendary build quality!


Land Rover bikes

Originally famous for their 4x4s and now for their range of mountain, urban, kids and folding bikes. Designed in the UK by Land Rover vehicle designers, in conjunction with established Tamworth based bicycle specialists 2x2. Manufactured using independently, fully accredited factories so that each bike reaches the highest standards of finish and quality expected from a Land Rover.

Lightweight, well-equipped and tremendous value; using leading brand components from Shimano, Sram and Suntour with ultra-strong aerospace 7-series alloy frames as standard. Perfect choice for high quality mid-range cycles. The adventure continues...on 2 wheels!


Piranha bikes

A well equipped range of beginner to intermediate BMX's designed, manufactured and distributed by Manchester based Avocet Sports.

Modern, well equipped BMX's with good components, quality paintwork and unique graphics.


Premium bikes

BMX range established in the USA (2002) on the principles fun equals success, do it because you love it, and give the riders what they want! True to their core values, the bikes are pro rider developed with current awards including X-Games gold and bronze and street rider of the year!

Nothing goes into these bikes without pre-approval from their pro riders, from colours to graphics and tyres to frames! Developed from street inspired genius using the finest parts available!


Quella bikes

British brand offering hand-builds that don't break the bank! A unique range of fixed-gear single-speed bikes that can be customised in a variety of designs, made in the ‘Old Egg Shed’ on the outskirts of Cambridge by a small but experienced team of bike builders.

Vintage inspired, minimalist British design and 21st century track technology flow together into a range that deserves its place at the top end of the fixie market. Build quality, functionality, individuality, performance and looks all rolled into one!


Raleigh bikes

Born in 1887 and still going strong as the most famous name in British cycling. Who can forget school classics like the Raleigh Chopper, Grifter, Tomahawk, and Burner? The UK's favourite bike brand, based in Nottingham and offering a comprehensive range to cater for every rider from pre-school to track.

Reliable and trustworthy biking from a name we all know!


Reflex bikes

Entry level family range designed and distributed by Avocet Sports Ltd, based in Manchester.

Unrivalled value across the range with Shimano set up on all geared models.


Ridgeback bikes

Since 1983 Ridgeback has been building bikes for UK riders, beginning with the UK’s first mountain bike and later the flat bar road bike. Award winning designs, a reputation for innovation and quality and a diverse selection of models including high performance flat bar and touring bikes to comfortable commuters and children’s bikes

Ridgeback leads the way.


Rooster BMX bikes

A modern range of BMX bikes in a wide variety of design combinations including Skyway Mag wheels!

Unique and robust with the latest eye-catching designs.


Scorpion bikes

Scorpion bikes are owned, designed, manufactured and distributed by Lincolnshire based Claud Butler, a brand with over 133 years of know how!

The Scorpion range includes BMX freestylers, children's and mountain bikes. Extremely good value for money and available in a variety of unique colour combinations.


Viking bikes

Established 1908 in Wolverhampton and still going strong today, nearly two hundred years later.

A wide range offering a solid combination of design, choice, functionality and quality at very affordable prices from a proven brand.